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Friday
Jan142011

A Market Facilitator’s Guide to Participatory Agroenterprise Development

A product of the experiences and lessons learned while implementing agroenterprise projects in eastern and southern Africa. A Market Facilitator’s Guide is based on a resource-to-consumption framework, which is the central theme of the “enabling rural innovation” (ERI) approach for rural development. This approach seeks to empower farmer groups with the necessary skills to make informed decisions for their economic development, based on an analysis of their surroundings, assets and skills. The methodology also aims for outcomes that are equitable, gender focused and participatory. Reprint of a document previously published by CIAT.

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Contents

Preface ix
Introduction and Background to the Guide 1
 
The Theory
1  Overview of the Participatory Agroenterprise Development Approach 5
2  Marketing Basics 11
3  Institutional Preparation and Planning 22
4  Tools for Working with a Community 34
 
The Practical Work
5  Management and Partner Selection 53
6  Project Site Selection and Evaluation 57
7  Product Screening and market Opportunity Identification 65
8  Selecting the Best Product or Enterprise Option with the Clients 72
9  Market Chain Analysis 78
10  Developing an Enterprise or Intervention Action Plan 87
11  Evaluating Progress and Scaling Up 98
 
Appendix 1  Criteria for Selecting Comunities 107
Appendix 2  Assessing the Capacity and Competence of Agroenterprise Personnel 108
Appendix 3  Farmer Group Competence Checklist 109
Appendix 4  A Summary Description of "Appreciative Inquiry" 110
Appendix 5  A Suggested Outline of a Project Site Resource Assessment Report 111
Appendix 6  An example of a Questionnaire for Identifying Market Opportunities 113
Appendix 7  A Report Outline for the Market Opportunities Identification Study 114
Appendix 8  Checklist for a Market Chain or Sub-sector Analysis 115
Appendix 9  A Summary Sheet for Market Interviews: An Example from a Banana Survey 117
Appendix 10  An Outline for Writing Up a Market Chain Report 118

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