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Wednesday
Jan122011

Preparing Farmer Groups to Engage Successfully with Markets

A Field Guide to Five Key Skill Sets

This field guide provides pointers for program managers and field staff on how to foster several crucial skill sets for preparing groups of poor farmers who are at a very early stage of engaging with markets and who aspire to successful agroenterprise development. The five key skill sets considered in this field guide include: group organization and management; internal savings and lending; experimentation and innovation (knowing how to access and apply new technology); basic marketing skills; and sustainable production (including improved natural resource management).

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Contents

Introduction 1
 
The Five Skill Sets
Skill Set 1: Group Management Skills 4
Skill Set 2: Internal Savings and Lending Skills 8
Skill Set 3: Basic Market Skills 12
Skill Set 4: Innovation and Experimentation Skills 16
Skill Set 5: Sustainable Production and Natural Resource Management Skills 20
 
Tools
Tool 1: Find Out About Groups 23
Tool 2: A Five Skill Set Checklist 27

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